date:Sep 17, 2013
ruly believe that real-time engagement can drive business growth. The partnership with Twitter will allow us to take our capabilities to the next level in terms of analytics, instant engagement and global scale and be on the forefront of real-time innovation, Bonin Bough, vice-president of global media and consumer engagement at Mondelez, said.
News of the deal comes as Twitter continues to build its share in the advertising market ahead of its highly anticipated initial public offering, which