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Growth in chilled and frozen foods driven by segmentation
date:Jun 29, 2012
t chilled foods now account for about 13% of the retail food market.

Strong YOY increases

Innovation, such as meals in microwaveable pouches, has also played its part in driving growth, Goodburn added. Newer chilled sub-categories showing especially strong YOY increases included prepared fruit (17.9%), stir fry (11.6%) and wraps (11.2%).

Greencore said it has seen strong growth in ready meals and sandwiches over the past 12 months.Some of the value growth will be driven by price inflation, sa

12/20 09:19