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General Mills looks to ‘simple formula’ to boost Big G
date:Sep 22, 2013
Lack of product innovation from branded manufacturers, a dearth of product news behind established brands and lackluster consumer-directed advertising support have contributed to category unit volume declines over the past several years in the ready-to-eat cereal segment, but General Mills, Inc. still sees strong growth opportunities for its U.S. cereal business.

In Big G, we are taking specific steps to drive growth for our cereal business in fiscal 14 and beyond, said Jim Murphy, president of

12/25 08:36