date:Sep 22, 2013
ong brand in the cereal category.
No weak spots in category
Looking at the demographics of the cereal category, Mr. Murphy said mainstream families who are after taste, branded value and fun are the strongest consumers right now. Lucky Charms and Honey Nut Cheerios are two brands that are filling that need.
We dont see a weak spot across the demographics, he said. In fact, Hispanics consume more cereal than anybody, and thats a growth drive for us in the future. So, demographically, cereal ha