date:Sep 22, 2013
s a lot of tail winds, actually, going for it.
Summing up the state of the cereal category, Mr. Murphy was steadfast in his belief that brighter times are ahead.
In my 21 years at General Mills, Ive seen growth in the cereal category written off a couple different times, he said. And Ill just bring up a couple examples. The first one is when bagels became a phenomenon in the U.S., and everyone was going to move to bagels and no one was going to eat cereal any more. And then, lo and behold, we