date:Sep 22, 2013
innovated on cereal and brought some new taste varieties and new textures into the category, and the category rebounded.
The second time was when Atkins diet craze came along. And, again, everyone was going to move away from carbohydrates at that point. And then we brought whole grain news to the category, we brought fiber news to the category. We tend to be able to innovate our way out of this. I dont see anything different about this time period than I saw the first two time periods around.