date:Sep 22, 2013
Big G cereals, during a Sept. 18 conference call with analysts to discuss first-quarter financial results. Our plans include core brand renovation that is relevant to consumers. Were launching a strong slate of differential new product innovation. And were investing to develop innovative marketing ideas that bring increased consumer excitement to cereal.
Its really a simple formula, but it works. Where we are bringing relevant product news and innovation to market, we are seeing the sales grow