date:Sep 22, 2013
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Established brands making mark
Mr. Murphy mentioned the companys Chex and Cheerios brands as examples of where General Mills is delivering on its strategy.
There is perhaps no better example of the power of product news and renovation than on our Chex business, he said. In 2010, we repositioned this brand as gluten-free. Retail sales have increased at a double-digit rate since. And Chex grew another 7% in the first quarter, including contributions from a new vanilla variety.
As for Cheer