date:Sep 22, 2013
ios, one out of every eight boxes of cereal sold in the United States is a variety of Cheerios, he said. General Mills is supporting Honey Nut Cheerios with increased levels of advertising, including a new campaign with the rapper, Nelly, called Must be the Honey.
Early response to this ad has been just fantastic, with over 10,000 mentions on social media in just the first week, he said. First-quarter retail sales of our Honey Nut Cheerios franchise increased 4%.
Mr. Murphy also indicated that