date:Sep 22, 2013
General Mills is pulling levers on some brands that the company hasnt supported as much in recent years, including Wheaties and its Monster cereals. With Wheaties, General Mills has partnered with Blippar to bring football star Adrian Peterson to life.
Just download the Blippar app, point your smartphone at the Wheaties box, and see what happens, he said.
Meanwhile, initial shipments of Monster cereals are ahead of last years pace in part because of the reintroduction of Yummy Mummy and Frute