date:Sep 22, 2013
good marketing ideas.
Innovation, new benefits on agenda
Even while trumpeting the importance of building up its established brands, Mr. Murphy said plans for 2014 include new product innovation as well.
Honey Nut Cheerios Medley Crunch continues to be the single biggest launch in the category this calendar year, he said. Our new Hersheys Cookies n Creme cereal is off to a great start. Its turning in the top one-third of the total category, and outperforming other new items in the chocolate