date:Sep 22, 2013
top-turning granola items.
The Nature Valley product, along with General Mills Cascadian Farms brand, fit into a segment of the cereal category that Mr. Murphy referred to as the nature space.
Its still small relatively and its still relatively less productive than the mainstream, he said of the nature space. But, nonetheless, we think we have two terrific brands to capitalize on that trend in Cascadian Farms on the organic side and now Nature Valley, which I think is going to be a really str