date:Sep 23, 2013
For a restaurant chain famous for rich, fried and heavy food, buttering up to the better-for-you crowd takes time and money. In the case of Cracker Barrel Old Country Store, Inc., launching its Wholesome Fixins menu of lower-calorie options in August required a couple years of planning and millions of dollars in training and advertising expenses.
But the investment may pay off for the company, which said during a Sept. 18 earnings call with financial analysts that it is already pleased with the