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Flowers begins roll-out of former Hostess bread brands
date:Sep 25, 2013
d. Generations have grown up on Wonder sandwiches. Its a classic.

Citing the companys own research, Allen Shiver, president of Flowers Foods, said during an Aug. 13 conference call with analysts that the Wonder brand has a 96% aided brand awareness in core markets.

From a customer standpoint, food retailers are well aware of the power of the Wonder brand, which drove good margins for them and also once had the highest household penetration of any brand in the white bread segment, Mr. Shiver sa

12/25 14:20