date:Sep 27, 2013
said Ken Powell, chief executive officer of General Mills. Producing enough food to feed an increasingly hungry world will require not only innovation and dedication, but also careful attention to the impact of agriculture on our environment.
The announcement comes about five months after General Mills published its 2013 Global Responsibility Report. In that report, the company discussed the four-step sourcing model it is following to improve the sustainability of the raw materials it uses to m