date:Oct 16, 2013
nz fell 2.2% since last year. Ratings also dipped 2.4% for Nestle, which recently has been in talks to trim its portfolio of underperforming brands.
Making the largest leap was Kraft Foods, whose satisfaction rating climbed 6% from 2012.
Customer satisfaction stagnated for soft drinks, in spite of softened demand within the category. PepsiCo, Inc. was the only major soft drink producer to improve its rating this year, but the Dr Pepper Snapple Group holds a higher score than its competitors. A