date:Oct 22, 2013
a strategic review of the bakery business in 2012, looking for ways to position itself in the face of changing market conditions. Approaches to marketing, product mix and innovation were cited by the company as areas of exploration.
We are confident this (strategic review) will result in further actions in 2013 and beyond to realize stronger sustained profitable growth, McCain said jointly in 2012 with Richard A. Lan, president and CEO of Canada Bread.
Commenting on the possible sale of Canada