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PepsiCo’s Indian growth scheme must consider localised differences: Analyst
date:Jul 03, 2012
e lions share of Indias snacks market with retail sales at $477.1m in 2010 -and is a considerable way ahead of second placed Haldiram Foods International ($270.7m).

However, second-tier local players, namely Haldiram Foods International, Balaji Wafers and ITC Group, areaggressively competingwith PepsiCo, Szalai said, particularly in the lower price segment of the snacks market.

These firms are also dedicated to Indian-centric flavours which help differentiate their offerings from established

12/21 16:05