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‘Surprising’ wine label study shows brands should speak to Chinese
date:Jul 03, 2012
nese upper middle-class imported wine drinkers.

Chinese consumers identified eight main label categories, according to Wine Intelligence, including (1) Prestigious (2) Stately (3) Modern Classic (4) Modern Contemporary (5) Modern Vibrant (6) Elegant Contemporary (7) Eclectic (8) Domestic.

Each category carried distinct quality, pricing and occasion associations. For instance, an Elegant Contemporary design suggested high quality with unique characteristics at a high price, suitable for special

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