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‘Surprising’ wine label study shows brands should speak to Chinese
date:Jul 03, 2012
hlighting the risks and rewards, some major wine brands ran.

For instance, in the Modern Classic category, Chilean brand Casillero de Diablo (Concha y Toro)was praised by a Beijing male (aged 30-40) for the devils head embossment on its bottle.

Small details such as a devils head embossment provide an element of uniqueness, while maintaining overall quality cues of the category,Wine Intelligence said, given a mid-level price for such wines.

However, the firm warned thatsome versions of this [

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