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Getting in a Whirl with Mr. Kipling this winter
date:Oct 25, 2013
ing Winter Whirls alongside a packaging refresh across the entire range.

The concept and theme to the packaging redesign is a 'gift from Mr. Kipling', with each pack resembling Christmas gift wrap and the logo acting as a gift tag.

The objective is to improve consumer appeal over rival competitor products and to disrupt shoppers at point of purchase.

Complementing the popular 2012 Chirstmas NPD launch - Mr. Kipling Black Forest Whirl - the new Winter Whirls are a winter spiced variant with a

12/25 05:19