date:Nov 11, 2013
ese firms seek to build their own value-added business. Cracking China remains difficult because of an ingrained Chinese preference for Western value-added product and western-style value added products. Wijaja believes theres an ingrained bias against Asian suppliers of mainly raw materials in the minds of Chinese buyers. For example if you cut ribbonfish into particles they [Chinese buyers] will assume its of low quality.
The absence of any major Indonesian food brand in the Chinese market ma