date:Nov 25, 2013
Chinas state-controlled Bright Food Group Co. is considering taking its newly acquired breakfast brand Weetabix public in Hong Kong, the Uk or the US as it looks for a greater presence on Chinas breakfast tables.
Bright Food, spokesman Pan Jianjun is quoted by news organizations like the Financial Times and The Wall Street Journal.
He told the FT that there was no timetable for the IPO, and that no bankers had yet been appointed to advise on it. Weetabix would be listed when it's ready, he sai