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Coley Porter Bell creats Christmas identity for Co-operative Food
date:Nov 26, 2013
It is featured on The Co-operatives standard food range and is based on the Loved by us design strategy created by the agency earlier this year to showcase the retailers food credentials and to appeal to younger consumers.

Also appearing on point-of-sale material and in-store decorations, the identity aims to add a warm, homely and charming feel to The Co-operatives Christmas food range with a lively new script set on a pastel green background. The combination of hand-drawn letterforms creates

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