date:Nov 26, 2013
a unique Christmas typeface for The Co-operative.
Some of the new letters in the identity were drawn from scratch. Others are embellishments of classic type-faces. There are four variants of each letter but upper and lower case arent necessarily related. The letters appear in a range of unusual Christmas-inspired hues and are set in varying heights from the baseline.
The effect is intended to be playful, lively and hand crafted, reflecting The Co-operatives love and passion for food.
Stephen