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Paris Baguette grows into global brand
date:Nov 27, 2013



Paris Baguette, an international food and food services company based in Korea, has been faring well in the global market, especially in China, the U.S., Vietnam and Singapore, thanks to its localization strategy.

If the major strategy during the past 10 years was pursuing high quality, now the key is localization, said a company spokesman.

After cementing its status as a premium brand by capturing upper-class customers in each country, Paris Baguette, an affiliate of the SPC Group, pursues

12/25 00:21