date:Nov 27, 2013
localization, along with customer-friendly, experience-based marketing promotions, such as holding cake-making classes.
To localize its brand, it plans to ensure products are up to 20 percent local, that is, tailored to local consumers taste.
Paris Baguette opened its 100th store in China last year, indicating the significant growth of its franchise business as a major player in the countrys bakery industry.
It is one of the few foreign bakery brand success stories in the Chinese market, whi