date:Dec 02, 2013
ost regions, demand for omega-6, probiotics and dietary fibres will grow in 20142016.
Online sales of functional food and drinks are also expected to increase over the next three years.
Consumer education programs will be the most effective strategy for the expansion of functional food and drinks into new markets.
'Clear product description', 'quality cues to customers', and 'maximum brand massaging' are the crucial packaging/labelling trends for the growth of functional food and drinks.
The maj