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Open innovation at BASF: ‘We want to move beyond the buzzwords'
date:Jul 05, 2012
proaching customers with ideas that are based on market analysis and consumer researchanddemographics. They understand what we are trying to do and they open up. Its the start of a dialogue, which is why we use the tagline Welcome to our kitchen. Its about co-creating together.

Firing on all cylinders

And with the integration of Cognis - purchased for an eye-watering 3.1bn in late 2010 - now complete, BASF is now firing on all cylinders with an expanded portfolio of health ingredients, concept

12/22 02:48