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Probiotic sales defeat EFSA's blow
date:Jul 05, 2012
ck of 20 years of educating consumers about probiotics,said Re.Would the next generation get this message without the marketing history?

But Danone remained confident for the future.

Thisis not an end. There's so much interest in this area, said Hersch. EFSA has now realised that this is a learning process.

At Danone we have proven the health benefits. There is absolutely no doubt, says Hersch. It's EFSA's regulatory process that needs work.

The value of the food and drink probiotic consumer

12/22 01:13