date:Dec 09, 2013
n created for each variant, reinforcing the different personalities of each bar and enhancing navigation and the buying experience.
Nikhil Rao, Cadbury Global Brand Equity Director at Mondelez, commented, Our challenge was to create a harmonious global expression for Cadbury Dairy Milk that would bring to life the brands iconic and long standing association with Joy, make it more contemporary and ultimately, better help shoppers navigate through the range and chose the right product for them. P