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How confectioners measure-up on social networks
date:Jul 06, 2012
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Twitter: 7,100

Hershey is another preferencing Facebook over Twitter. It hasnt yet converted to the Facebook timeline, but regularly updates its page on this social network with videos of its latest commercials and new product launches.

Its presence on Twitter is less apparent. The company has never tweeted.

Perhaps this is linked to Mintel analyst Parkin's view that Twitter isstill very much at its early stages of brand involvement and remains a relatively niche network?

*Facebook fans a

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