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Back to Nature buys SnackWell’s business
date:Dec 31, 2013
ture organization, said Vincent Fantegrossi, president and chief executive officer of Back to Nature. Its healthy attributes, loyal consumer base, and strong distribution make SnackWells a very complementary product line offering to our Back to Nature products. SnackWells is an iconic brand, and we are excited about the potential that this acquisition brings to our company. SnackWells significantly increases our scale in the important cookie and cracker categories.

Henk Hartong, senior managing

12/23 19:34