date:Jan 13, 2014
ight direction for the blueberry industry, said Parm Bains, chairman of the USHBC.
Connecting with the next wave of blueberry purchasers will continue to be a key strategy in driving demand, and this research shows our promotion efforts to date have been on target and are paying off.
Consumers associate blueberries with health, which is good news for marketers because awareness of the fruits nutritional benefits is closely tied to propensity to purchase.
99 percent of consumers believe blu