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Managing mass and premium ends at once is our challenge: Nestle
date:Jan 14, 2014
t got that much traction. Is it because there is an image problem that you are strongly viewed as a value-for-money company or that your products are not tailored right?

I believe its the fallout of the choice that we made over the last decade to focus on the mass market and we ignored what was under our nose, which is the huge explosion of opportunity of the upper end of the pyramid.

We have woken up and (for) the past two years, we have been systematically going for it, whether its Nescafe

12/22 14:35