date:Jan 14, 2014
ording to Ipsos. Twenty percent consumers now view the retailer less favorably. Iceland was next at 14 percent.
The horsemeat scandal of 2013 is still fresh in the minds of many, said Stephen Yap, head of Ipsos MarketQuest. The frozen-food industry in particular, Tesco and Iceland are most closely associated with the scandal and their reputations have yet to make a full recovery. It is clear that public confidence will take a long while yet to recover.
An audit by the National Audit Office fo