date:Jan 15, 2014
Cracker Barrel Old Country Store, Inc. takes a three-pronged approach in its long-term strategy to improve sales and traffic: enhance the core, expand the footprint and extend the brand.
Sandy Cochran, president and chief executive officer, outlined the Lebanon, Tenn.-based restaurant chains growth strategies during a Jan. 13 presentation at the Integrated Corporate Relations XChange in Orlando.
Menu development and marketing lie at the heart of core enhancement efforts, led by last years roll