date:Jan 15, 2014
he millennial group.
Emphasizing value has become another priority for the company, which recently began highlighting its daily lunch specials last year.
We intentionally focused on lunch to begin with, she said. We thought that was the battleground. We thought $5.99 was where we needed to be, and we thought that would have a halo effect on dinner.
Cracker Barrel also began promoting its Country Dinner Plates, each one including a choice of protein and two sides for $7.69.
And thats resonate