date:Jan 15, 2014
d, Ms. Cochran said. So, I think that while we have also focused on the better-for-you category, we havent taken our eye off of the need right now that consumers have to be sure that they can find value.
New marketing efforts have been very successful in driving traffic and delivering the companys core message, Ms. Cochran added.
We have recently begun using national cable T.V. to run spots and those have been very successful according to the research weve done in accomplishing what we wanted,