date:Jan 28, 2014
While the actual number of dairy products featuring omega-3 claims has risen over a five-year period, their total share of dairy launches (excluding dairy alternative drinks) fell from 2.4 per cent in the 52 weeks to the end of October 2008 to 1.5 percent in the same period in 2013, according to market research organisation Innova Market Insights.
The dairy sector has traditionally been one where omega-3 claims have featured fairly strongly in recent years, particularly for yellow fats and milk