date:Jan 28, 2014
imilar in each of the two categories, the significance was very different, according to Innova Market Insights. Omega-3 claims featured in just over 10 per cent of yellow fats introductions, compared with a more modest 3 per cent of the far more numerous milk and milk drink introductions over the same period.
The positioning of yellow fats with omega-3 claims has changed in recent years, with the original claims regarding cholesterol maintenance and heart circulatory health now starting to give