date:Feb 03, 2014
nds including Club and Penguin will be brought under McVities later this year.
The changes are being overseen by former Birds Eye boss and Marketing Society president Martin Glenn who became chief executive in April 2013.
At an event in London to mark the launch of the campaign, Glenn said the relaunch of McVities is an example of how the company is re-energising to take our place on the world stage.
The business has been undermanaged, he said. While the products are strong the biscuits are b