date:Feb 11, 2014
Crumbs Bake Shop, Inc., the nation's largest cupcake specialty retail store is partnering with Pelican Bay Ltd., a gourmet bake mix and gift purveyor, to create a line of Crumbs Bake Shop premium cupcake mixes, hot chocolate kits, cupcake-in-a-mug kits and the first ever colossal cupcake kit.
Introduced at the Winter Fancy Food Show in San Francisco, CA, the line will be sold at mass merchants, mid-tier merchants, club stores, craft stores and specialty stores across the country.
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