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ConAgra cuts profit forecast on weak private label sales
date:Feb 12, 2014
including Lazar, pointed that even though ConAgra spent more on advertising and promotions to beef up sales, the return on investment (ROI) did not rise proportionately.

Because U.S. consumers are so cash-strapped today, we do not expect incremental promotional and/or advertising dollars from food companies to generate the same ROI they once did, JP Morgan analysts Ken Goldman said.

12/24 13:02