date:Feb 12, 2014
cheese business, expanding mainline distribution of the companys flagship purple box led to exceptional growth during the quarter, the company said. The category also benefitted from strong consumer acceptance of microwavable cups.
We are well into the trial and repeat cycle for cups, and the results are encouraging, Ed Aaron, senior vice-president of strategic planning and investor relations, said during a Feb. 10 conference call. So far, cup sales have been highly incremental to our boxed mac