date:Feb 12, 2014
And we are doing that in a way that is favorable to us, or at least not dilutive to our margins on our existing portfolio. So we think it gives us the opportunity to put more items on the shelf, to create an Annies brand block in the snack space that has really never existed before.
And when you walk down the aisle of a well-developed mac and cheese retailer for Annies, you can really see the brand block impact, and the impact that we are having on the total category growth and the retailers p