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Fruit-Fulls a focus of Smucker’s simple-label strategy
date:Feb 17, 2014
The J.M. Smucker Co. sees a ripe opportunity in clean-label trends. Softer sales of its sugar-free spreads have prompted the company to address a shift away from artificially sweetened products.

there is a segment of consumers who are shifting away from artificially sweetened products that is impacting what we refer to as our better-for-you line of fruit spreads, said Vince Byrd, president and chief operating officer, during a Feb. 14 earnings call with financial analysts. Reflecting this tre

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