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Fruit-Fulls a focus of Smucker’s simple-label strategy
date:Feb 17, 2014
icer. Even last year, I believe, if I remember the numbers, the way we define new products, which are products that came out over a three-year window, it made up 10% of our total sales last year.

A series of short-term challenges, including shortfalls in peanut butter and fruit spreads, foreign currency headwinds and competitive pricing, contributed to a disappointing third quarter for the company. Smucker now expects a soft fourth quarter but remains optimistic about fiscal 2015, based on its

12/22 02:51

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