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Fruit-Fulls a focus of Smucker’s simple-label strategy
date:Feb 17, 2014
innovation plans, strong brand support and a more stable raw material cost environment.

Coffee is a core category

Coffee, which represents Smuckers largest business, is expected to drive growth in the coming year with a series of initiatives that include commencing distribution of K-Cup products in dollar stores and on-line, introducing new K-Cup varieties, increasing marketing support for the segment and expanding a relationship with Green Mountain Coffee Roasters, Inc.

This includes partici

12/22 02:51