date:Jul 11, 2012
ying double digit growth in both the on- and off-trade.
Worldwide, Euromonitor International data shows that the cider/perry category grew in value from ?4.24bn (3.44bn) in 2006 to ?6.276bn in 2011, with the UK alone - the world's largest cider market - up from ?1.933bn to ?2.867bn over the same period, with over 911m litres consumed in the country.
'Artificial and astringent' rival products
Carlsberg pointed to new drinkers within the category who found the taste of established mainstrea